Hardly anyone can hear the buzzwords of digital transformation, agility or disruptive business models anymore. And many previously completely analog companies think that they will soon be through with it, or at least far away. When you then ask what the most important drivers of digital change actually are and what is the common understanding of them, you look into questioning faces. This is precisely where the mental transformation comes in, which first clears the way for the digital implementers in the heads of the management levels.